Araloc DRM Goes "Cross Platform"

Modevity’s Release of the ARALOC DRM Viewer for MAC Allows Content Publishers to Reach Huge Audience

WEST CHESTER, PA, October 26, 2009 – Modevity, LLC, announced today that  ARALOC™, a leading digital rights management (DRM) solution now delivers Cross Platform support for content publishers looking to reach a very wide audience of computer and mobile device users while still protecting their proprietary content.

“This latest addition to Modevity’s ARALOC™ DRM application adds an estimated 30 million MAC users to the distribution channel for any content publisher, and greatly expands the potential viewing audience for content protected by ARALOC DRM technology”, said Thomas J. Canova Co-Founder, CMO of Modevity. "This support for Apple’s MAC O/S puts ARALOC at a new level for DRM systems" Mr. Canova continued.

The ARALOC DRM Viewer for MAC joins an impressive and growing list of platforms supported by ARALOC including the iPhone / iTouch devices and soon the RIM Blackberry.  ARALOC currently supports content from a wide variety of sources such as Microsoft Office, Windows Media, Adobe Flash, and others.  For a full list of supported content types go to http://www.araloc.com/help/faq.htm

Today more than ever, protecting proprietary and confidential content against unauthorized viewing, misuse and piracy is a concern to companies and content owners of all sizes.  Distributing confidential content for multi-device viewing without DRM protection presents a significant security risk.

Modevity provides the ARALOC™ application on completely outsourced software as a service (SaaS) basis with a full suite of APIs for eCommerce integration.  ARALOC™ is a cost effective way to deliver a powerful digital rights management solution to those who need it, when they need it.

About Modevity, LLC:

Modevity founded in 2004 is a leader in content rights management solutions.  Our ARALOC™ and Imperium™ rights management solutions provide clients powerful 256 bit AES encryption technology with extensive content rights management controls and viewer reporting and analytics. 

Modevity is headquartered in West Chester, PA.  Find out more at www.araloc.com and www.modevity.com

Media Relations:
Thomas J. Canova
Modevity, LLC
610-296-5900 ext.119
tomc@modevity.com

Editors' Notes:

ARALOC is a registered trademark of Modevity, LLC.

Microsoft Office and Windows Media are registered trademarks of Microsoft Corporation.

Adobe Flash is a registered trademark of Adobe Corporation.

iPhone and iTouch are registered trademarks of Apple Corporation.

Blackberry is a registered trademark of RIM Corporation.

All other company and product names mentioned are trademarks and/or registered trademarks of their respective owners.